New video about Metsä Group’s textile fibre Kuura

In this video, Niklas von Weymarn, CEO of Metsä Spring Ltd, tells the story of Kuura. This video also includes video clips of Kuura textile fibre and of a dress made from Kuura.

Kuura is a textile fibre based on Finnish wood. The production method and product properties are still under development. A joint venture between Metsä Spring and the Japanese ITOCHU Corporation is currently operating a unique demo plant in Äänekoski, Finland, where the new production method for Kuura fibre is tested and further developed.