In this video, Niklas von Weymarn, CEO of Metsä Spring Ltd, tells the story of Kuura. This video also includes video clips of Kuura textile fibre and of a dress made from Kuura.

Kuura is a textile fibre based on Finnish wood. The production method and product properties are still under development. A joint venture between Metsä Spring and the Japanese ITOCHU Corporation is currently operating a unique demo plant in Äänekoski, Finland, where the new production method for Kuura fibre is tested and further developed.