Our raw material

Environmental responsibility and circular economy lie at the heart of producing this unique textile ingredient, Kuura, which is moving the world towards a more sustainable future. Our textile fibre offers a responsible alternative to various end uses in the world of textiles, without compromising environmental sustainability or product quality.

Raw material commitments

Fully Certified

100% of our raw material comes from certified Finnish forests.

Family Owned

Nearly two-thirds of forests in Finland are family-owned.

CO2 Sink

The total volume of trees in Finland increases every year, making them a major CO2 sink.

Heavily Forested

Forests cover 75 percent of Finland, making it Europe’s most heavily forested country.

Biodiversity

Balanced co-existence for animals, plants, human recreation and industrial use.

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Product properties

Environmental responsibility and circular economy lies at the heart of producing this unique textile ingredient, Kuura, moving the world towards a more sustainable future. Our textile fibre brings a responsible alternative to various end uses in the world of textiles. We reduce environmental impact without compromising product quality.

Kuura product attributes

Traceable

Our wood and fibre is 100% traceable to its forest source.

Circular

Recyclable fibre and a closed-loop production.

Biodegradable

Fibre comprises of natural, biodegradable carbohydrates.

Locally-produced

Wood, pulp and fibre production all within a 100 km radius.

Sustainable

Competitive in both ecological and social sustainability.

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Process

From forest
to factory

A certified, sustainably-managed and renewable raw material and a first-of-its-kind production process. Learn more about the concept behind the Kuura fibre.

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